Everything You Need for
Proactive Customer Success
From predictive health scoring to AI-powered interventions, Scratch gives you the tools to understand, predict, and act on customer behavior.
Predictive Health Scoring
Weighted health scores based on engagement, usage patterns, and behavioral signals help you identify customers who may need attention.
Friction Detection Alerts
Configurable triggers alert you when customers are stuck, have low health scores, or show engagement changes – so you can review and take action.
Action Centre
No more guesswork. Open your day to a prioritized view of every at-risk account, pending intervention, and AI recommendation — so nothing slips through the cracks.
AI Autofill Interventions
Launch precision interventions in seconds. AI analyzes customer context and auto-fills every detail so you can act instantly.
Mission Control - Your AI virtual assistant
Get instant guidance on frameworks, interventions, and customer strategies. Intelligent, context-aware recommendations tailored to your customers.
Analytics & Risk Radar
Visual dashboards showing health distributions, activation funnels, time-to-value metrics, and prioritized action recommendations.
Behavioral Science
Apply Proven Psychology to Customer Retention
Traditional analytics tell you what customers do. Behavioral science helps explain why – giving you insights to design better retention strategies. Our library includes frameworks with suggested intervention approaches.
- Loss Aversion
- Hook Model
- Anchoring Bias
- Reciprocity Principle
- Social Proof
- BJ Fogg Behavior Model
- Commitment & Consistency
- Jobs-to-be-Done
Real-Time
Risk Detection & Alerts
Predictive
Customer Health Scoring
AI
Intervention Recommendations
Comprehensive
Source of Truth for CS Teams
Start Predicting Churn Today
Transform your customer success strategy with behavioural science. Get started in minutes and see the difference data-driven insights can make.
Curious? Reach out to hello@scratchframeworks.com