Everything You Need for
Proactive Customer Success

From predictive health scoring to AI-powered interventions, Scratch gives you the tools to understand, predict, and act on customer behavior.

Predictive Health Scoring

Weighted health scores based on engagement, usage patterns, and behavioral signals help you identify customers who may need attention.

Friction Detection Alerts

Configurable triggers alert you when customers are stuck, have low health scores, or show engagement changes – so you can review and take action.

Action Centre

No more guesswork. Open your day to a prioritized view of every at-risk account, pending intervention, and AI recommendation — so nothing slips through the cracks.

AI Autofill Interventions

Launch precision interventions in seconds. AI analyzes customer context and auto-fills every detail so you can act instantly.

Mission Control - Your AI virtual assistant

Get instant guidance on frameworks, interventions, and customer strategies. Intelligent, context-aware recommendations tailored to your customers.

Analytics & Risk Radar

Visual dashboards showing health distributions, activation funnels, time-to-value metrics, and prioritized action recommendations.

Behavioral Science

Know Why Customers Are at Risk — And Exactly What to Do Next

Most tools tell you a customer is unhappy. We tell you why — and give you a science-backed plan to win them back.

As your team tracks the customer journey, Scratch Frameworks automatically detects friction points and recommends targeted interventions — each grounded in a proven behavioural science framework with a step-by-step implementation plan.

  • Track — Update the customer journey manually or let the system detect signals automatically from email communication
  • Detect — Friction points are surfaced before they become churn
  • Recommend — A targeted intervention is suggested, backed by a relevant behavioural science framework
  • Act — Follow a clear implementation plan your team can execute immediately

Real-Time

Risk Detection & Alerts

Predictive

Customer Health Scoring

AI

Intervention Recommendations

Comprehensive

Source of Truth for CS Teams

Start Predicting Churn Today

Transform your customer success strategy with behavioural science. Get started in minutes and see the difference data-driven insights can make.
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Curious? Reach out to hello@scratchframeworks.com